Remember Part One, Picking Your Goal? Click here to start at the beginning. It will make more sense if you do. Selecting a form for your newsletter gives your goal a place to play. Your form combines what you love with how you serve your…

“What will I write about in my newsletter?” That, by far, is the number one question people ask me about newsletters. And not just by people interested in writing them. Those with established newsletters get befuddled as well. “There’s nothing going on this week.” “How…