Okay, so by now you know that I am a big fan of newsletters. I love to receive them. I love to send them. I love the imaginative ways people share their message. And I’m constantly surprised at how apologetic people sound around their missives.…

The lead magnet. The opt-in offer. Bribes. Freemiums. Gifts. Lots of names for one simple thing—something you give away in return for someone signing up for your email list. I’ve received PDFs that give me instructions on how to improve my Instagram presence, writing skills,…

You can explore this question all across the internet, but truly the answer comes down to this. You build an email list one person at a time. And you get that one person by asking them to subscribe. That’s really it. Now, let’s talk about…

Now, it’s time for the form to emerge in this next part of my newsletter series. As you discover what your newsletter will contain, you’ll start to see the physical shape. Set up this look as a template that you can simply fill in week…

Remember Part One, Picking Your Goal? Click here to start at the beginning. It will make more sense if you do. Selecting a form for your newsletter gives your goal a place to play. Your form combines what you love with how you serve your…

“What will I write about in my newsletter?” That, by far, is the number one question people ask me about newsletters. And not just by people interested in writing them. Those with established newsletters get befuddled as well. “There’s nothing going on this week.” “How…