“If I have more than one creative pursuit that I want to promote, do I need more than one newsletter/social media account/website?”
While some creatives are little laser beams of light and love for that one special art form, most of us are following bunny after bunny down the rabbit holes of music, painting, dancing, acting, writing, gardening, quilting, knitting. Anything that inspires our curiosity delights us and when we discover that we’re good at it?
Suddenly we’re trying to figure out how to market each one of these wonderful things we do, thinking “I’ll just promote all of it and see what catches on!” or some variation thereof.
But how much time and effort do you want to put into that marketing work?
Managing a single newsletter/social media account/website takes mental and physical space. And, if you are anything like me, you only have a limited amount of those things. A possibility is creating one profile that promotes all of these wonderful talents.
But what about that pesky algorithm? Valid concern. Algorithms control Google and Amazon and Facebook and Instagram. And algorithms are dumb. We all know this after scrolling past ads for Mickey Mouse shaped jewelry in our Facebook feed because we clicked the wrong link ONE FLIPPIN’ TIME.
Because of these algorithms, you worry that your website with all of you on it will give Google a heart attack. Your Instagram account will never get a following and no one will ever find your newsletter.
That’s a vote for separate profiles for each of your talents which could take a lot of time and effort to complete.
So what do you do?
How fast do you want to travel?
If you want to get to your goal quickly, then focusing all your marketing on one talent will serve you best. Focus your promotion efforts with an exclusive website, newsletter, and social media accounts for just one of your talents. More people will find you faster and that will lead to quicker growth.
But how about lowering your expectations? Let’s say you don’t mind traveling a little slower. There’s no rule that says you need to zip-zip-zip to your goal. When combining all of your talents into a single internet profile, you dilute your marketing by asking people to focus on multiple things at once. And that diversity confuses the bots that find your pages for search engines and display your posts on social media.
However, individual PEOPLE love your diversity! As long as your people can find you, they will enjoy your writing/painting/sculpture/photo newsletter each week. The right ones will rush to open it, flinging other emails aside to get to yours first. (The hope of creators everywhere!)
Embracing your diverse creativity means building your audience slowly as you individually introduce people to your work. And, the additional time needed for this slow growth can be used to develop your talents into a deeper and more mature understanding of your work.
A final option is to create separate internet profiles for each of your talents. If this feels the most right to you (and this is the path I chose), know that the amount of time and mental space you need to spend to promote one talent effectively will need to be duplicated for each talent you decide to market. Get real about how much effort this will entail and figure out a schedule that will allow for things like sleep, play, and production before putting this solution into place.
The bottom line is that it is up to you how you want to proceed. You get to choose how you want to pursue your own ventures. Don’t get distracted by what someone else says to do. You can feel what is right. And if you don’t have the time to maintain two (or MORE) internet profiles, don’t do it.
Remember! The point of all of this marketing is to sell that wonderful product you are producing. Leave yourself enough time to do the important work of making/writing/designing/practicing so your product or service shines.
That’s all your fans care about. Really.