What Will I Write About in My Newsletter? Part 2: The Form

Remember Part One, Picking Your Goal? Click here to start at the beginning. It will make more sense if you do.

Selecting a form for your newsletter gives your goal a place to play. Your form combines what you love with how you serve your clients. It gives you an excuse to do the research, find the things that delight you, and show off your work.

The form is the action your newsletter takes to fulfill your goal.

What Do You Love?

For now, put your goal aside and consider the newsletters you read and enjoy regularly. What do they have in common?

Here are a couple of my favorites:
Jane Friedman
A Note from the Universe
Trader Joe’s Fearless Flyer (paper & electronic)

What do these have in common? For the most part, they deliver useful information with a humorous tone. They inspire with their words and their calls to action.

Make a list of at least three newsletters you read and enjoy. Study them carefully and consider, what do they have in common?

Combine Your Love with Your Goal

Now, find the place where you can combine what you love with your newsletter goal. That’s where you’ll find a consistent form that serves your clients while keeping you interested as well.

For example, let’s say you love getting newsletters that deliver book reviews, but you serve your clients through your podcast coaching. Maybe you could send out podcast reviews, book reviews on books that support your clients in creating their podcasts, links to articles or resources that support them in building their own podcasts, reviews of products they could use to build their podcasts.

My goal is to empower my subscribers with tools, techniques, and inspiration to support them in cultivating their creative businesses. Since I know I find the most value in newsletters through receiving useful information with humor, I integrate fun and laughter into the knowledge shared in my weekly newsletter.

When you combine your goal with the most attractive parts of your favorite newsletters, what do you see? Engage your imagination. Play with your options. Make a list.

The best part is that you don’t have to get it right the first time! As you send out your newsletter, change remains possible. For now, consider picking whichever option excites your creative juices the most and take one more step toward making your own newsletter a reality.

Need some help? Make a list of ten options. Circle your top three from that list. Select the one that throws off the most creative heat and give it a try.

Finding your form allows you to keep your clients engaged and connected while keeping you interested and entertained.

What action will your newsletter take to achieve its goal?