We’ve all heard the hype about newsletters, and everyone wants you to sign up for theirs. So, why should you add your own newsletter to the growing pile?
Because your people want to hear from you.
That’s it. And that’s really a good enough reason. Use your newsletter to start conversations, let folks know you’re having a sale, inform your peeps of where you’ll be when, let them in on super special insider information. Your readers, clients, customers, and fans want to know what you’re up to, what you’re thinking, what you’re reading, what you’re listening to, what you’re watching. Use your imagination and you’ll discover even more topics! Your newsletter will keep you in the eyes and minds of your subscribers.
And they’ll thank you for it.
Newsletters also help you to retain control over your audience. I don’t mean like mind-control (unless that’s your service? Creepy!). I mean that your list of email addresses is something you own as opposed to a social media following which can go “poof!” with the update of an algorithm. And that list of email addresses contains people who like you or your work and who want to hear from you on a regular basis. That there is pure gold, baby!
Want to know more about the metrics of what a newsletter can do for you? Click here to get the lowdown from this extensive article.
Now, if you don’t like newsletters, they probably won’t work for you. There are lots and lots of options when you think about marketing, and considering how you like to receive marketing is a great indication of what will become your most comfortable and potentially successful marketing technique. Do you love podcasts? Sign up for a podcasting course. How about Facebook, Instagram, Pinterest, LinkedIn? Dive in and learn those algorithms. Maybe you like to get out and meet people in person. Go for it. What works for you is what you are willing to do.
However, newsletters complement each of these marketing options, and you can form your newsletter in any way that works for you. Only want to send it once a month? Do that. Only want to send to people who explicitly ask to be added to your list? That’s really the best way to go. Want to send a newsletter in print? It. Is. Still. Done!
For me and for many other of your adoring fans, when my inbox brims with new, juicy newsletters filled with fun tips, entertaining stories, and tempting offers, my brain drifts to its happy place. These newsletters accompany my breakfast, feeding my soul and mind as part of a balanced beginning of the day.
Jump on in and add yours to the pile!
If you’d like to learn more about newsletters, I’m holding a class on Friday, September 17th, at 2pm Eastern / 11am Pacific. Everything You Need to Know About Your Newsletter covers how to create a newsletter, what to write about, how to build a list, and how to create an enticing reward for those who sign up. The cost is $20 .If you are interested, email me at firstname.lastname@example.org, and I’ll get you signed up.