Guest Post by Beth Barany
Many people think, and indeed our society seems to think that creativity in business don’t mix. But actually, we wouldn’t have all the amazing businesses we do that serve people in so many amazing ways, if it weren’t for creativity.
We need our creativity to create our business and we need creativity when we market them too.
Here are some creativity tips you can use when marketing your business, many of these are drawn from fiction writing, my bailiwick.
Narrow your scope.
A diffuse light like sunlight is strong but not as powerful as a laser, which can cut through metal, glass, wood, and more.
In creating your art as in crafting and executing your marketing, a tight focus is just as powerful.
When planning, writing, or editing a novel, I have to focus in on who I’m writing to, what kind of story I am writing, and what specifically will happen. I have to hone in on the specific details craft a compelling read.
To create a vivid scene for my reader to imagine and to feel, I need to also the precise time and place from the perspective of a specific character.
From her elevated vantage point on the stairs, Janey McCallister, lead investigator of L’Étoile’s security team, scanned the crowd of gamblers for the elusive pickpocket—the thief who’d been striking every night for the last few weeks. She didn’t see him, but he was down there somewhere, hunting for his next mark. She had to find him before he stole from another guest and cost the casino more business.
Such specifics aren’t just important to the story but are also important to the reader.
As I edit my novels, I think about the emotional impact of the story – of the words, thoughts, and feelings, and actions of my characters – for my reader. The focus isn’t on everyone; the focus is on one person.
To craft a published novel, I’ve narrowed my scope, so that I can craft powerful art and so that I can attract my right audience.
In your marketing, focus on specifics.
+What service or product are you marketing?
+Who is your audience?
+What is your intended goal?
+What emotional effect would you like to have on your audience?
If you’re not sure of the answers, use this next exercise.
List of 20
This is a brainstorming tool we teach a writers at Barany School of Fiction use when they need to generate lots of ideas, stretch their imagination, and have fun.
Using the List of 20 is a great exercise to uncover what is deep in your subconscious, what your creative mind is offering to you if only you will listen.
When you generate at least 20 ideas, you will most likely go beyond what you already ready and expect and venture into new territory. You may even be more outlandish, risky, silly, outrageous, and bold.
Pick a focus.
Since our focus here is marketing your creative business, put your attention on where you are stuck.
I notice creative entrepreneurs get stuck in fear, frozen, not knowing what to do next, not even being able to be resourceful.
What if you explored your fear? What if you talked to your fear as if it was a character?
On a piece of paper or in an app or program, create numbered list: one through 20.
Then set your timer for 10 minutes and without thinking too much, start listing.
If you’re talking to your fear listen to it and list each of their fears.
If you need a different focus, I recommend thinking of marketing activities that would be fun to do.
You’re a creative; you have your passion focus; use that to generate lots of fun ideas.
As you generate more and more ideas you may find yourself repeating some. That’s okay.
Play, explore, be silly.
Then go ahead and push the envelope. Use this short and fast brainstorming exercise to explore the “what-if’s.”
You are a creative being serving a unique market with a unique offering. Be creative in how you generate ideas, execute ideas, and above all have fun.
ABOUT BETH BARANY
Beth Barany is an award-winning science fiction and fantasy novelist, master teacher, consultant, and certified creativity coach for writers. Through her courses, she helps fiction writers experience clarity and get writing, so they can revise and proudly publish their novels to the delight of their readers.
She’s the award-winning author of (Henrietta The Dragon Slayer, the acclaimed paranormal romance author of the Touchstone series, and is proud to release her series, science fiction mysteries about Janey McCallister space station investigator. The first book in the series, Into The Black , is a Page Turner Awards Finalist, and as a result, won an audiobook publishing contract.
She’s also written books for writers, including Plan Your Novel Like A Pro , co-written with her husband, thriller writer Ezra Barany.